Online Advertising: All You Need to Know in 2024 For Your Businesses
Digital or online advertising is a form of business marketing that uses Internet technology. Businesses can use the internet to send marketing messages to their target audience.
Social media ads, display ads, and search engine ads such as Google Ads are popular digital advertising methods businesses use.
Using these various channels, your company can gain more traffic from your target market. Digital ads are more sophisticated in targeting specific aspects such as demographics and audience interests when launched.
Knowing how to create digital ads will significantly help you grow your business and increase sales.
Types of Online Advertising
There are several types of digital advertising that you can effectively use to help your business grow and expand, including:
1. Social Media Advertising
Social media ads are a good choice if you want to start advertising your business on a tight budget. Instagram, TikTok, Facebook, and X (Twitter) are popular social media platforms. Images, videos, and audiovisuals are all possible ad formats.
Because of the targeting options available on social media, you can reach a very specific audience, making it easier to identify audience criteria relevant to your business. Furthermore, there are billions of active social media users each month.
As a result, it is worth considering investing a budget to learn how to create the best online ads on these platforms. This way, your company can generate profitable conversions.
2. Paid search ads
Then, paid search ads take advantage of search engine features such as Google’s. A popular platform, Google Ads, uses a Pay-per-Click (PPC) model. You pay according to how many times the audience clicks on the ad.
To ensure PPC effectiveness, prioritize targeting relevant keywords that Google users frequently search for. When the ad is placed, it appears above the organic search results for those keywords. This is undoubtedly advantageous and helps your business generate conversions more quickly, especially given that Google handles over 90,000 search queries per second.
3. Native Advertising
Another method for creating online advertisements is through paid collaboration with media or online platforms. Examples include IDN Times, Kompas, and Detik. These advertisements are referred to as native because their format corresponds to the layout of the media platform on which they are advertised.
In general, the advertisements will be displayed in a manner that is consistent with the media content. Ads are more seamlessly integrated because they blend in with the content. For example, they promote a new product through an article about it. Native ads also avoid disrupting the audience because their appearance adapts to the advertising medium.
4. Display ads
Display ads, which use visuals to attract potential audiences, are another popular type of Internet ad. This type of ad can help you increase brand awareness or business exposure. Ad formats typically combine text and images, such as animations.
These visuals are used as banners, flash ads, pop-up ads, or landing pages on blogs and websites. Display ads are popular because advertisers can place their advertisements on various appropriate and relevant web pages. This type of ad is also less expensive than others.
Tips for Making Effective Online Ads
Aside from learning how to create digital or online ads, consider these five effective digital ad tips:
1. Identify the product and conduct market research.
To understand the product’s selling points, first identify the product. Conduct a SWOT analysis to identify the product’s strengths, weaknesses, opportunities, and threats. The analysis’s results can help you improve the effectiveness of your product marketing strategy.
Then, conduct market research by examining factors such as your company’s target audience, age, interests, and preferred platforms. You can also research competitors’ advertising activities to identify their strengths and weaknesses, allowing you to generate unique and innovative ideas.
2. Establish Advertising Goals
Setting advertising goals allows you to measure the effectiveness of your ads both during and after they run. The SMART method is frequently used to set more efficient advertising objectives. Advertising goals include raising brand awareness, increasing conversions, and promoting new products.
3. Select the Most Suitable Platform
Selecting the best advertising platform is more accessible after identifying the product, conducting market research, and establishing goals. Ad platforms can also be adjusted to reflect current trends.
For example, previously popular social media ads may be replaced by Google Ads. Monitor these factors to ensure more effective advertising.
4. Allocate Budget Wisely
Projecting Return on Investment (ROI) is easier with a well-defined budget. If you have a limited budget, optimize it for the most profitable ad type to achieve your advertising objectives. With a large budget, you can maximize your advertising efforts across multiple platforms.
This will assist your company in identifying the most effective promotional methods for meeting goals and increasing profits.
5. Prioritize the Right and Creative CTA
A call-to-action (CTA) conveys messages to the audience. Ensure that the CTA is relevant to the ad’s objectives, such as visiting a website, purchasing a product, or following a social media account. Ensure the CTA is creative and persuasive so the audience feels compelled to take the desired action without being forced to do so. Include visual elements that support the ad’s aesthetics.
A Case Study of Effective Online Advertising
Metro Trains Melbourne provides an example of highly effective online advertising. The ad campaign titled ‘Dumb Ways to Die’ was initially intended as a Public Service Announcement.
In 2012, the ad appeared on social media platforms such as YouTube. The advertisement format was an animated video with distinct characters and a catchy song. This advertisement promoted railway safety.
However, the unique way the message was delivered caused it to go viral on social media. The YouTube video has over 334 million views. Furthermore, ‘Dumb Ways to Die’ was made into a game that has been downloaded hundreds of millions of times. This advertisement effectively increased visibility and conversions for Metro Trains Melbourne.
