What is SEO & Why is it Important for Business?
The Value and Advantages of SEO for Your Business
SEO is very important in the business world. SEO can help businesses increase their visibility on search engines, which can undoubtedly improve their conversion rates, including leads, transactions, and purchases.
Using SEO techniques, you can increase website traffic and reach a larger audience. As a result, businesses must make extensive use of this technique. To better understand this, consider the following information!
What is SEO ?
SEO, or Search Engine Optimisation, refers to a set of techniques and strategies for increasing a website’s visibility on search engines such as Google, Yahoo, and Bing.
The primary goal of SEO is to get the website to the first page of search results (SERP – Search Engine Results Page) for relevant keywords.
The website’s top ranking is expected to attract more visitors, increase organic traffic, and increase conversions or sales. SEO works by focusing on the keywords that users are looking for. As a result, this technique can help businesses effectively identify their target audience.
How Does SEO Work?
As we all know, search engines use keywords to help users find exactly what they want. As a result, keywords are critical components of SEO strategies. So, how does SEO work? Here’s the information!
1: Crawling
Crawling is the process by which search engines send “crawlers” or “spiders” to find web pages online. These crawlers are automated programmes that visit web pages sequentially, following links from one to the next.
They collect data on the content and structure of web pages, which they use to better understand the site’s content. Crawlers check text, images, videos, and metadata to ensure the pages can be indexed appropriately.
2. Indexing
Indexing is the next step after crawlers have found web pages. The information gathered during crawling is stored and organised in an extensive database.
Search engines will index the pages’ content, including keywords, meta descriptions, heading tags, and other vital elements that help determine the pages’ relevance to specific keyword searches. Pages that are not indexed do not appear in search results.
3: Processing
It is processed when users enter a search query into a search engine. The search engine processes the query by matching the keywords users enter to websites that have already been indexed.
At this point, the search engine attempts to determine the intent behind the search query and locates the most relevant pages for the request.
4. Assessing Relevancy
Calculating relevancy is the step in which search engines determine how relevant each indexed web page is to the search query entered by the user.
Search engines will compare each indexed page to the keywords entered by the user. Websites with the most relevant content for those keywords are more likely to appear at the top of search results.
5: Retrieval
This SEO work entails search engines displaying the most relevant web pages to the user’s query. It should be noted that each search engine uses a different algorithm to determine which pages appear on the first page.
As a result, even if the exact keywords are entered, the search results may vary.
6. Ranking
Search engines do not arbitrarily rank search results. This technology goes through the processes above before deciding which pages to display.
The goal is to ensure that the displayed pages correspond to the user’s request based on the keywords they entered. This is closely related to SEO; the more relevant a web page, the more likely it will appear at the top of the rankings.
Benefits of SEO for Business
Based on their working mechanism, search engines undoubtedly benefit businesses. Benefits include:
1. Increased Traffic
One of the primary benefits of SEO is increased website traffic. Websites optimising on-page SEO techniques with relevant keywords have a better chance of appearing on the first page of search results.
2. Target Relevance
SEO enables you to target the right audience with the appropriate content. Using keywords that match your company’s products or services will help you attract visitors who are genuinely interested in what you have to offer.
This not only increases conversion rates but also ensures that the traffic to your site is high-quality and relevant.
3. Increasing Credibility
Users tend to trust websites that appear on the first page of search results. Implementing effective SEO strategies can help you gain credibility and trust in potential customers’ eyes.
4. Raising Brand Awareness
SEO not only increases traffic and credibility but also boosts brand awareness. The more frequently your name and logo appear, the more likely people are to remember and recognise your brand.
Furthermore, when your website ranks high, users are more likely to visit it. This enables them to learn more about your business.
5. Business Promotion
SEO is one of the most effective methods for promoting your business online. Simply by using SEO techniques, you can create free ads for 24 hours. In this case, you must optimise off-page and on-page SEO on your website.
Successful SEO Case Studies
Given the importance of SEO for businesses, many brands are now implementing SEO strategies. Examples include:
1: Jenius BTPN
Jenius BTPN is one of the services provided by BTPN Bank. This bank has used various digital marketing strategies, one of which is SEO, to promote its banking services.
This company employs SEO strategies to promote its products on Google search engines. When you search for “digital bank” on Google, many articles from Jenius BTPN will appear.
2. Sephora
Sephora is one of the most well-known beauty retail platforms in Indonesia. This platform also uses SEO strategies to promote its services.
This platform is available in Indonesia, the United States, Europe, Middle Eastern countries, and many more.
When you search for a beauty-related keyword on Google, you will find many Sephora articles, which improves brand awareness on the website.
According to the information presented above, implementing effective SEO techniques can assist users in better recognising your business.
